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Get answers to some of the most common questions we get from founders looking to partner with us and gain investment from our inaugural fund, the Scale Venture Fund 1.
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Founder FAQ.
Welcome to the Scale Investors community! We're thrilled you're here. Whether you're just starting your journey with us or you’ve known us through the years, we’re excited to connect!
We know that navigating the venture capital landscape can be a complex journey, and finding the right investors who truly understand and support your vision is crucial. We also understand that women-led startups are wildly overlooked (yet outperforming!) and we’re passionate about backing women in business. We also love scaling strong companies together!
For those who are new to Scale, we are the original gender lens investor for Australia and New Zealand and we’ve never wavered in this mission. We’ve been working to reduce the gender investment gap for 12 years (and counting!) and we play an active role in various gender and diversity initiatives. We’ve built a sophisticated wrap-around support system for founders, so we can help share more stories of successful women-founders and, in turn, help women founders become women funders. We’re also immensely proud to be the first all women led VC fund investing in women-led tech startups in the country!
Below are some of the most common questions we get from founders looking to partner with us and gain investment from our inaugural fund, the Scale Venture Fund 1.
About Scale Investors
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At Scale Investors, our core mission is to generate both strong financial returns and positive social impact by investing in high-growth tech, early-stage, women-led companies.
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Our mandate requires that all investee companies have at least one woman (or gender non-conforming) co-founder who holds equal equity (as compared to any male co-founders) AND C-suite decision-making power. This means we absolutely do invest into mixed gender teams.
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First and foremost, we love innovation and business, investing, building things and problem solving. We are entrepreneurs at heart! Beyond this though, we are all driven by a deep desire for equity and impact - we love tech for good.
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For over 12 years now, Scale Investors has been leading the charge to reduce the gender investment gap in the startup ecosystem, across a range of initiatives.
Our theory of change is centered on closing the gender investment gap while delivering superior returns through women-led investments. More than anything, we want to see less talk about the gender investment gap and more focus on actually funding women.
Some of our objectives include:
Increasing the number of investments in women-led startups
Supporting more founders to exit successfully and become gender lens investors themselves
Raising awareness of the value of gender lens investing and supporting investors to measure gender metrics and impact.
The Scale Investors team is involved in a range of initiatives that are designed to reduce the gender investment gap.
Equity Clear- created by Scale Investor’s partner, Samar Mcheileh, in conjunction with our friends at Giant Leap and Alberts Family Office, seeks to compel venture investors and family offices to track and report gender data across pipeline, portfolio and investment decision makers. Noga Edelstein is leading this important work into its next chapter via the project ‘Show Us the Data’ creating a national roadmap for a common data standard.
T-EDI Standards - Scale Investor’s Partner Roo Harris sits on the advisory board for these standards, which are auspiced under the Tech Council of Australia. The Standards are designed to enhance diversity, equity, and inclusion (DEI) in the technology sector, particularly focusing on increasing the representation of women in tech roles in Australia. They provide an evidence-based certification framework that allows organisations to assess their performance against ten equity, diversity, and inclusion markers. These include hiring practices, parental leave policies, pay transparency, and flexible work arrangements.
2X Global - Scale Investor’s Partner Roo Harris is the Australian Ambassador for 2X Global, the global gender finance standard which is directed to scaling the field of gender finance. You can read a recent blog post she wrote in her Ambassador capacity here: “It’s the highest-performing investment strategy in the startup ecosystem”: 2X Global Australia Ambassador Roo Harris on the opportunities of GLI — 2X Global
As founders, we encourage you to ask your prospective investors as to which gender tools they are adopting to amplify gender lens investing, as well as understand their track record of investment into women-lens startups.
ASK:
Are you 2X global compliant?
Are you signed up to the Equity Clear initiative?
Do you or your portfolio companies adopt the T-EDI standards?
What percentage of your portfolio is all women founding teams?
What percentage of your portfolio is composed of mixed teams with at least 1 woman or gender diverse founder? Relatedly, what equity stake do the women founders hold in these mixed teams?
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Become an Investor: If you are a wholesale investor in Australia, you can explore becoming a Limited Partner in our fund or syndicate.
Become an Advisor: If you have extensive experience in venture investing or a specific industry, you can apply to become a formal advisor to the fund.
Become a Network Connector: If you have a large network or you’re good at opening doors, we’d love for you to join our “Connection Groups”, which are dedicated to supporting our founders to get meetings with the people they need to meet to scale their businesses .
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Select deals will still be shared from time to time with the Scale Investors’ syndicate where there are compelling circumstances. For example, where there is allocation remaining in a deal that is being invested into by the Scale Venture Fund 1, or where, subject to capacity, the team is highly convicted with respect to a deal that doesn’t meet the mandate for the fund. .
To understand the difference between the two, the fund is - in general terms - a pooled investment vehicle where investors pre-commit their capital to be invested by Scale Investors acting as the fund manager, subject to significant regulatory oversight. The syndicate, by contrast, is a group of individuals who come together to co-invest on a specific opportunity. Each investor in the syndicate makes their own investment decision for that particular deal. While a very important part of a startup ecosystem, it is not possible to predict in advance what a syndicate cheque size may be and gathering syndicate commitments can be a lengthy process, making the fund a more efficient vehicle.
Investment Process & Support
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The Fund's proposed portfolio construction targets investments in Pre-Seed, Seed, and follow on funding at Series A funding rounds.
Pre-Seed: We aim to be a lead investor, with an initial investment of $100k-$5000k and a target ownership of up to 20%.
Seed: We aim to be a lead investor, with an initial investment of $500k-$1.5m and a target ownership of up to 15%.
Series A: We will typically act as a follow-on co-investor, with an initial investment of $1m-$3.5m and a target ownership of 5-10%.
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Founders can submit a pitch submission form HERE. It shouldn’t take long - perhaps 10 minutes! This allows us to track your deal in our system while also optimising time together on a 1:1 screening call, should you proceed to that stage of the process.
Please provide as much information as you can in the submission form as this greatly supports our assessment process.
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Failure to progress to a screening meeting is not necessarily the end of the road for founders! In fact, we have investee companies who did not proceed to a screening meeting at first instance. Our investment process is highly competitive, and if your submission did not proceed to a screening meeting, this is not a reflection of your potential.
Our decisions are based on several factors, several of which extend beyond the criteria for deal assessment in a particular instance, including our broader portfolio construction.
If you do not proceed to a screening meeting, we will typically provide feedback on what traction we are looking for and/or a timeframe in which to circle back. If your deal does not meet our mandate, we will explain why.
We encourage you to refer to the Investment Focus & Criteria section of this Q&A for more details on our investment focus and criteria. You are welcome to re-submit your pitch in the future if there are significant developments that align with our investment focus. We generally advise founders to wait at least 6 months before re-submission. Additionally, you can join our monthly virtual office hours to ask questions and connect with other founders.
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Our investment process involves several stages:
Deal Screening: This involves a preliminary review of your pitch submission to us, along with one or more 1:1 meetings with one of our team, if your submission meets our base metrics. During the deal-screening phase, we determine your readiness for investment against our key metrics.
Due Diligence: We divide our due diligence process into 2 key stages, which build progressively. They involve a deep assessment covering our key criteria, as well as your operations, technology, financials and customer/supplier interviews, to name a few. This process can take several weeks, during which time we prepare a detailed Due Diligence Report and Investment Recommendation. All going well, the deal is submitted to our Investment Committee for approval.
Legals: If a deal is approved for investment, we then proceed to legal due diligence and execution of the deal agreements.
Deal Execution & Portfolio Onboarding: Once the deal is executed, we transfer funds and commence founder onboarding.
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Our support doesn't stop once the money is in your bank account. Our post-investment support model is designed to accelerate your growth and maximise your potential. We have spent over a decade learning and refining how we best support our portfolio companies and we are deeply dedicated to your success. It feels redactive to list the ways we’ll seek to help you, when in fact we will hustle alongside you as needed. However, here’s a few of the more structured supports that are provided:.
Strategic Advice: Regular structured check ins with our team to access experienced advice on critical business decisions and fundraising strategies.
Network & Connections: Access to our extensive community of customers, industry experts, partners, and other investors.
Talent Acquisition: We give you access to a panel of recruitment experts with specific expertise in the technology space.
Founder Playbooks & Resources: Access to a curated bank of resources, including business templates and guides, to help you navigate common challenges.
Structured Exit Strategy Support: We work with you from day one to develop and execute a clear exit strategy, connecting you with the necessary advisors to achieve a successful outcome.
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We run a monthly virtual office hour, which is a great online drop-in forum where we encourage founders to come and say hi. This is also the place to ask all your questions about Scale Investors and our process or simply share your founder journey with others. It is never too early to start coming to these meetings! We like to get to know founders as early as possible on their journey and this is the best place to start.
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We know that top-tier founders have many choices when it comes to investors, and we don’t take your time for granted. Founders actively choose Scale Investors over other investors because they know they will be understood and supported in a way that the broader VC community has not yet managed to do for most women founders. Our founders tell us they want us on their cap table, even when their round is oversubscribed, because they recognise the value we bring beyond just capital.
Investment Focus & Criteria
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We invest in early-stage companies, typically Pre-Seed and Seed rounds. We are primarily looking for Australian companies. However, due to our fund structure, we can make up to 20% of our investments outside of Australia, in line with our fund structure’s parameters.
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Our Scale Venture Fund 1 is sector-agnostic but has special focus areas, including Care, Climate Tech and Consumer Tech. We also have a strong interest in AI-driven startups where AI is the core engine of innovation.
In addition, a key difference in our strategy is that we are very intentionally seeking to leverage the "lived experience" advantage and unique insights of women as innovators—innovation by women, for women, for the benefit of everyone.
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For a very long time, our world has been designed by a narrow, homogenous group. Women were excluded from clinical medical trials until the 1990s, and female conditions outside of oncology make up less than 2% of the current healthcare pipeline. This has created a vast, underserved 'female economy,' an opportunity bigger than China and India combined. Women founders, by virtue of their lived experience, are uniquely positioned to solve these neglected problems and design innovative solutions that resonate with the needs of over half the global population.
When we talk about “lived experience”, we are referring to the unique experiences of women and the perspectives that they can bring to innovation, on account of these experiences. Think technology relating to peri-menopause, post-natal prolapse, sexual wellness, pregnancy testing, pelvic pain and women’s banking - but also, less obvious things, like speech development technology for children informed through the maternal experience, and NDIS care management tech developed by carers, who are, on the data, largely women.
We accordingly welcome founders and specifically seek innovation that is informed by women’s unique insights, in particular where solving for historically underserved female markets.
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While we are sector-agnostic at the top line, we have a strategic focus on high-growth sectors where women founders have a distinct advantage. Specifically, these are Care, Climate and Consumer Tech.
We define “Care Tech” broadly to include med and health tech, as well as disability, aged-care and child and family tech. It pertains more broadly to human well-being, and therefore might also include things like sex tech and death tech.
When it comes to Climate Tech, we define this broadly as well, to encompass any scalable innovation that supports the health of the planet. It includes solutions that address the drivers and impacts of greenhouse gas (GHG) emissions. Our approach is to focus on less capital-intensive models such as software, biomaterials, circular economy, ag-tech, food tech, and certain sustainable products.
“Consumer Tech” is not more stuff! We’re interested in tech that adopts a D2C business model while leveraging the advantage of women’s lived experience.
We base this on three core rationales:
women control or influence 85% of global consumer spending power. By 2028, they're projected to hold a staggering 75% of discretionary spending, making them the most influential consumer demographic. Research by Boston Consulting Group further highlights their control over $20 trillion in global consumer spending.
Women-led startups are uniquely positioned to cater to this massive consumer segment. Their firsthand understanding of female consumer behavior and pain points fuels the development of innovative and successful consumer products. This focus on female-centric needs aligns perfectly with research showing women increasingly "engage with brands and experiences that align with their needs and tune out the rest".
Women have significant representation within design and marketing fields crucial to consumer product development. This translates to a built-in advantage for women-led businesses, allowing them to leverage female expertise throughout the product development process.
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Beyond our core gender mandate, we assess companies on several key factors, including:
Founding Team: We look for experienced and capable teams with a track record of building and scaling businesses. We have a strong bias toward teams with lived experience related to the problem they are solving.
Problem & Solution: We look for a clear, pressing problem and a disruptive, user-centric solution. We have a bias towards solutions aimed at female markets.
Scalable Product/Technology: We look for technology that can support future growth and expansion without a proportional increase in overheads.
Market Opportunity: We look for a huge addressable market with a validated market need, and we have a bias towards female markets.
Competitive Advantage: We look for a clear competitive advantage, proprietary technology, and defensible intellectual property.
Business Model: We look for sustainable revenue streams, an efficient cost structure, and a compelling go-to-market strategy.
Traction & Financials: We want to see early traction metrics, like customer growth and sales figures, as well as sound financial projections.
Exit Potential: We look for a potential for a 10x or more return and a clear alignment with our fund's investment goals.
Deal Terms: We intend to set aligned deal terms regarding valuation, liquidation preferences, and other legal matters.
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We're a 'for-purpose' organisation with a mission to generate both strong financial returns and positive social impact by investing in high-growth, early-stage, women-led companies. We are a venture capital firm, not a social enterprise fund, and - as such - we have a primary objective to provide investors with a minimum return of 25% IRR.
While we actively seek impact innovation and work ardently to support ventures that integrate social and environmental considerations into their business models, every investment we make is primarily assessed on its potential for financial success. Our approach is to demonstrate that it is possible to achieve both strong financial returns and positive social impacts.
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The Scale Investors team is deeply impact driven and we have deliberately considered impact through-out our mandate, thesis, pitch submission and due diligence process, as well as our portfolio company monitoring and reporting.
Some of the key ways we seek to achieve impact are as follows:
Gender metrics tracking, including with respect to intersectional identity: We track these metrics from pitch submission stage through to company scale up. At pitch submission stage, we are concerned with these metrics across the founders; at portfolio company level, it extends to the metrics within the portfolio company boards and executive teams. We also track these metrics at our fund manager level.
Gender equity impact measurement: beyond gender identity data, we use a series of international and proprietary tools and frameworks that track and encourage gender equity within our portfolio companies and at fund level. These tools and frameworks extend across a wide range of matters, ranging from the adoption of parental leave and flexible work policies to modern slavery best practice and reporting, etc.
Responsible Investment: We are committed to responsible investment and in addition to the typical “negative screens” that we adopt to ensure that we do not invest in companies that engage in harmful or unethical practices, we are particularly concerned with responsible AI development. We have in use a Responsible AI development framework and due diligence questionnaire, developed in consultation with experts as well as responsible AI development reporting requirements. We similarly use a platform to track and report on modern slavery.
ESG Performance: We use the ESG_VC Framework, an industry-adapted assessment methodology, to track gender metrics and broader environmental, social, and governance (ESG) performance at the portfolio company level.
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A venture-backable business is a company with a business model and technology that has the potential to generate significantly outsized returns (often aiming for a billion-dollar-plus valuation). For a VC, most startups in a portfolio will fail, so the few that succeed must have the potential to return the entire fund and then some. It's important to understand that a great, profitable business isn't necessarily a venture-backable one; the key is rapid, scalable growth that can lead to a huge exit.
Defining a Venture-Backable Business
Outsized Returns: VCs need to see the potential for a large exit (acquisition or IPO) that can return 10x or more of the investment. For an early-stage fund, this can mean a company eventually reaches a valuation of over $1 billion or the multiple hundreds of millions.
Massive Market: The company must be targeting a market with a Total Addressable Market (TAM) in the billions of dollars. The market should be large enough to sustain explosive exponential growth and achieve significant market share.
Exponential Growth: VCs look for startups that can grow at a high velocity, often with a clear path to generating $100 million or more in annual revenue. This growth should be scalable and repeatable, meaning the business can significantly increase revenue without a proportional rise in costs. This is why models like Software-as-a-Service (SaaS) have been such a successful fit for venture funding.
Strong, Experienced Team: A great team is considered crucial for success, as it can adapt and drive the company forward even if the initial product pivots. VCs look for founders with deep industry knowledge, a clear product and go to market roadmap, and the ability to attract top talent.
Core Tech: The core technology is the engine of the business, rather than the business simply being tech enabled.
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As with most funds, our goal is to help you achieve a successful exit within the fund’s operational period. Our fund operates with a ten year term, commencing in late 2025. This timeframe guides our investment strategy and our support for portfolio companies. We appreciate that early stage founders may still be developing their Go To Market or demonstrating product/market fit, however to be investible, we require that founders should be able to demonstrate a pathway to exit during the term of the fund. This includes, for example:
Market Share and Revenue Projections: Clearly articulating a bottom up go-to-market capturing 1%, 5%, and 10% of your target market would translate to in terms of revenue. This demonstrates a realistic thorough understanding of your market potential and how it can contribute to a significant exit.
Comparable Exits: Providing comparisons for similar or adjacent business exits. This helps us understand the potential valuation multiples and the types of companies that have successfully exited in your space.
Potential Target Acquirers: Identify potential strategic or financial acquirers for your business. This shows you have considered the landscape of potential buyers and how your company fits into their growth strategies.
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A tech product's role is a key factor in determining if a business is venture-backable. While many (all?) businesses today use technology in some way, for a startup to be considered venture-backable, the technology must be foundational to the product itself—not simply the systems that support the business.
We're looking for businesses where technology is the engine, not just a tool to improve operations. Foundational technology is the core of your product; it's what creates the value and is often difficult for competitors to replicate. It is the unique code, algorithm, data and/or intellectual property that gives you a defensible market position, or a "moat." For example, a company like Stripe is venture-backable because its proprietary code that processes payments is foundational to the entire digital economy, not just because it has a website. In contrast, a supportive technology is used to make a business more efficient, but it isn't the primary source of value. When it comes to a consulting firm that, for example, uses a custom client management portal, the core value is the expertise and advice, not the portal's technology. That's a great use of tech, but it isn't foundational.
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We are focused on venture-backable businesses with the potential for exits in the multiple hundreds of millions and above, ideally "unicorn" or billion-dollar valuation businesses. If you’re not sure if you’re sitting on a unicorn business opportunity, we encourage you to still submit a pitch submission to us HERE or to join us at one of our virtual monthly office hours HERE.
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We wish we could invest in every deserving woman-led startup! However, like any venture fund, we have a rigorous selection process and must also consider our broader portfolio construction. This means that sadly, we must decline investment more than we would like and more often than not. We are however committed to increasing capital flows to women founders, and even if we can't invest, we aim to provide valuable feedback and connections wherever possible.
Over time, we hope to raise more gender lens funds, so we can support even more women-led startups in Australia and beyond.
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You’re not alone on this! We recognise that it’s tough for founders who haven’t raised capital before. For this reason, we developed our FoundEd program - an inexpensive, self-paced, online program that teaches the fundamentals. From time to time, we also run our in-person EmpowerEd programs, which build on the early FoundEd program. More information on these, including registration, is available on our website: HERE.
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Valuation of early stage businesses is more of an art than science. Accordingly, what ultimately matters is what an investor will pay and what you are willing to accept as the valuation.
That said, there are different methodologies available for valuing an early stage business. A great resource for helping founders work through these methodologies is: Simple Startup Valuation Methods | Cake Equity
The so called “bible” on Venture Deals (funnily enough, called "Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist, by Brad Feld and Jason Mendelson), lists the following different factors as being ones that might influence a VC's determination of valuation:
- stage of the company;
- competition from other funding sources;
- experience of the entrepreneurs and leadership teams;
- size and trendiness of the market;
- The VC's natural entry point (i.e. they might only invest sub-$10 mil);
- traction metrics;
- current economic climate
This highlights how inexact the valuation process is at pre-seed and seed stages.
As a general rule of thumb however, we find that founders determine early stage valuation based on the amount they need to raise and the portion of equity that they are prepared to give to their investors (i.e. if they need $1m and will give up 10% of the company, the valuation is $10m). This is a common starting point used widely across the ecosystem.
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The R&D Tax Incentive is a program designed to boost innovation and competitiveness in Australia by providing a tax offset for eligible research and development (R&D) activities.
The incentive applies to certain eligible entities, typically Australian companies, in relation to specific costs arising from eligible R&D activities, which are experimental and systematic endeavors aimed at generating new knowledge. These R&D activities must also be registered annually.
For more detailed information and to assess your specific eligibility, it is recommended to consult the Australian Taxation Office (ATO) website or seek advice from a qualified tax professional specialising in R&D tax incentives.
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There are various grants and non-dilutive funding options available to startup founders in Australia, particularly for women-led startups. These programs often aim to support innovation, commercialisation, and growth without requiring you to give up equity in your company.
Some examples of such initiatives include:
Industry Growth Program: Provides funding and support for innovative startups and SMEs to commercialize projects and scale operations.
CSIRO Kick-Start Program: Offers matched funding to help startups and small businesses access CSIRO's expertise for R&D activities.
Alice Anderson Fund (Victoria): Co-invests in early-stage deals for Victorian women-led startups, with a portion provided as a non-dilutive grant.
Female Founders Co-Investment Fund (Queensland): Offers matched co-investment for women-founded and led innovation-driven enterprises in Queensland.
Illumina for Startups (Victoria): A private innovation program offering grant resources and in-kind sequencing/lab support for genomics startups.
Eligibility criteria vary significantly for each program, often depending on factors like location, industry, stage of the business, and the percentage of female ownership or leadership.
To assess your specific eligibility and explore the most suitable options, founders can consult official websites (such as business.gov.au, LaunchVic, etc) and private organisations for the most up-to-date information and application details.
You can also:
Consult grant matching platforms like Grant'd, GrantConnect, and The Grants Hub.
Partner with grant writers or consultants, many of whom work on a success-fee basis.
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Scale Investors has a close working relationship with the gender-lens investment ecosystem in Australia and globally. The ecosystem has been working to support and elevate women founders in a variety of ways and we undertake significant cross-referral between our organisations.
Our special partners in the space include:
One Roof - A community of entrepreneurial women who have each others backs
Lift Women - Crowd Funding and Support for Women in Business
Apropela | Business Connections for Change
Hex - Youth Business Entrepreneurship Programs
March Collective- Strategic support for Women Founders
Others that you may wish to explore include: The Ascent Project, Startup Onramp Female Founders Program, Tech Ready Women Academy, Press Play Ventures, F4 Flying Fox Female Founders Program, Empower (University of Queensland), I2N Female Founders Program (Newcastle University), New Wave (UNSW), Future Female Entrepreneurs Program, and EnergyLab's Women in Climate and Energy Fellowship.
These organisations offer various accelerator programs, pre-accelerator courses, mentoring, and sometimes pitch prizes or scholarships specifically for women founders.
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Excitingly, there is a growing list of funders in the ecosystem who exclusively support women founders. Some of those who we work closely with include:
Alice Anderson Fund - Government Funding for Victorian Startups
Female Leaders Fund - Series A_+ B, Asia Pacific VC
For a more comprehensive listing, check out this public repository of global, gender lens investors in the venture capital ecosystem: Live: Funds for Female Founders.
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Revenue-based financing allows you to use today’s revenue to get growth capital, with monthly repayments based on a fixed percentage of future revenue. This type of financing can provide funding quickly, allow you to retain ownership and control, and offers flexible payments based on monthly cash flow.
Scale Investors does not currently provide revenue-based financing to its pipeline or portfolio companies; however, they are partnered with several firms that do, including:
Eligibility criteria vary depending on the finance provider, so it's recommended to contact them directly to confirm eligibility.
If you don’t yet have sufficient revenues for these models, you might also look at: Westpac Female Founders Financial Inclusion
Founder Education & Resources
I’ve still got questions, what do I do next?
Being a lean team, we need to be smart about how we allocate our time to field questions arising from this FAQ. For this reason, we run a monthly virtual office hour, which is the perfect forum for any remaining questions. Come join us to say hi and ask anything else we haven’t answered - there are no stupid questions!
(also, we really like hanging out with founders and getting to know you properly!)