Founder: Matt Fish
Scale: Lynne Thornton (Board Director) & Lisa Hennessy (Board Director)
FirstStep is a mobile app that lets Australian automatically invest their loose change from everyday electronic purchases into a diversified group of exchange-traded funds (ETFs) based on their risk appetite. FirstStep also enables exposure to interesting thematic based ETF’s across broad categories such as Technology, Australian Ethical, Asia and Healthcare. All you need is a smartphone, a bank account and 5 minutes to get started. First Step has six co-founders with three working full-time.